Print Broker

Your print broker should have experience and years going them. They should know the ins and outs of the printing industry. And because your print broker has been around the printing industry for years, they should be well connected and knows there way around the different areas of the printing business.

Your print broker should be able to sit down with you and discuss the specifications and requirements you need for your printing project.

Your print broker should be able to assess your printing needs and determine which would be the most suitable printing process that would fit your requirements (e.g. budget, time schedule, materials, overall strategy, etc.)

Your print broker should be able to provide you with a solid source which includes among others, excellent quality suppliers in the different areas of the printing industry.

Your print broker should be able to present you with a wide range of alternatives after the two of you have discussed what needs to be done. A good print broker should be able to provide you with a list that you can choose from that will give you the most reliable printing decision.

Your print broker should be able to act as your printing Project Manager. He or she will be your partner throughout your printing project that he or she should be able to see your project as his own.

Your print broker should be able to update you every step of the way to help you develop decisions critical to your printing project.

Finally, your print broker should be there every step of the way. The only time that your print broker’s job is finished is when you are satisfied that you got the printing job that you deserve. So work with your print broker. Your print broker is your partner for excellent quality results for your printing project.

Effective planning and management. You rely upon their knowledge of manufacturing materials and processes, workflow issues, and judgment on timing. If you have a custom project with lots of problems to solve, then you appreciate the value of a committed and capable print broker that safely navigates your project through the production process.

A Print Broker would be a good call to save you money, prevent waste, and insure timely delivery of projects.

So what are the signs of a good broker?

1. They are upfront about being a broker: Good brokers understand the  importance of their services, so they are not afraid to tell you they are a broker and, possibly, who their wholesalers are.
    
2. They are more than willing to tell you about the print process: Some clients do not care, but a broker understands that educating clients helps clients be more efficient, and can make the broker’s job easier in the longrun.
    
3. “Sorry, but this would not be worth our time”: A broker that rests on his/her service abilities won’t necessarily drop prices all the time. Sometimes it just does not make sense for a broker to take on a project if the cost is constricting, or if the project is simply too complicated for the broker to perform well.
    
4. “I don’t know. Let me get back to you”: There is nothing more annoying than a broker that pops off an answer to a question, just because he/she feels like they should. Believe or not, people respect the candor of not knowing, because it actually shows you care enough to research the situation.

And the reason is... they provide a superior service, usually at a more competitve price

When they receive a quote or an order from a customer, they negotiate & haggle with their suppliers to get the best price. If they don't get the best price first time, they return with a large stick with Customer written on it and belt them around the ears until they get the absolute lowest price possible.

All the while, each supplier knows that they're competing against other suppliers for the work.

This means that the Print Broker's customers get rock bottom prices and pay less than ever for their company printing.

With over 25 years in the business we know what we’re on about. A print broker will provide practical, cost effective solutions that work – a printer will only sell printing best suited to their equipment.

When to Get a Print Broker?

Wouldn't it be nice if someone could do the job of buying printing materials and equipment for you? Instead of spending your time looking for the best deals, and afterwards haggling for the cheapest price, wouldn't it be better if you could spend that time working on plans and strategies to keep your business afloat.

This is the time to hire a print broker. A print broker does all this things and more. He can help with researching print production materials or the procurement of electronic equipment and devices, leaving you with much more time for other critical business concerns.

So what does a print broker do exactly? A print broker provides you with many printing services to suit your needs while reducing radically the inefficiencies of dealing with so many vendors. It is his job to look for the right suppliers and to supervise later on to make sure that your requirement is delivered as ordered. And what's more, a print broker will do all that for less than what it would cost you to do it yourself.

Here are a few other reasons you should get a print broker:

When you need someone who knows the ins and outs of the printing and graphics business- A reliable print broker would have been around the industry for quite some time. He should be well versed and connected in all areas of the Graphic Arts. And these days, it's not enough to get someone who only knows one particular area in the industry. The line between each area has become grayer everyday that you need someone who knows a whole lot more.

When you need someone to sit down with suppliers- An experience print broker knows when he needs to sit down with the client to properly assess the requirements and specifications for the project at hand.

When you need someone to help you with the process- A print broker determines which process method of production will best fit the customer's needs on budget, timing, material, etc.

When you need someone to look for first rate suppliers- You don?t have the time to go through so many suppliers in the yellow pages. Oftentimes, business owners just pick whoever is lucky enough to be near his finger at the moment. Experienced print brokers source the job through his network of first rate suppliers, which, by the way, he got from his years in dealing with so many clients and diverse specifications.

When you need someone to become the Project Manager- A print broker does all the above and becomes the Project Manager in the process. He takes ownership of the project and keeps clients updates every step of the way. When the job is finished according to the client's requirements, that's the only time when he himself takes his much needed rest.

Finally, you need a print broker because suppliers like the fact they are dealing with a pro- someone who knows what he is talking about.

Call or email absolute design and print ltd today for a no obligation quote.
Phone: 09 486 5212  - Email: print@absoluteprint.co.nz

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